Martin Oetting und seine vier Thesen über (virales) Marketing.

"Stop shouting at your customers. Start listening to them, and they’ll absolutely love you."

"If you want to do viral entertainment, go to Hollywood. If you want to do viral marketing, forget about funky ads and start thinking about your product."

"There is nobody on the planet who can guarantee you that an ad will go viral. Nobody. It’s all random chance."

"For marketing, the most awesome thing about the Internet is not that things can spread virally. The most awesome thing is that the cost of interaction is close to zero and you can turn thousands of customers into close friends."